ABOUT JAY

Jason Measures is a writer, illustrator and graphic designer.

After graduating in June 1999 in design, photography, illustration and multi-media, Jay undertook the role of a Creative at Beresfords Design/Appetite Design Consultancy in Oxford Circus. A twenty strong team specializing in brand identity, corporate communications and brand packaging. 

He then moved to work at Owen Dwelly design in February 2003. ODd consisted of a small team and huge brands. From global footwear advertising and branding for Lacoste to literature and promotional materials for Absolute Vodka, The Savoy Grill and The Greater London Authority.

In January 2008 he relocated to Cambodia and freelanced for a variety of NGO’s such as BBC Media Action. One of his primary roles during this time was creating the design and brand strategy that helped to launch a country-wide anti-trafficking campaign for USAID and The Asia Foundation.

In June 2008 Jay returned to the UK and founded Deadline Creative Limited which works extensively with a variety of national and international brands. One of Deadline’s primary clients is The Prince’s Trust. Jay currently works on all of their advertising, promotional and fundraising materials as well as many other areas covered within the charity. Recently he has started working with Marie Curie Cancer Care, eBay, Mind, British Airways and the Jane Goodall Institute. 

In 2009, Jay presented concepts for an advertising campaign to Mubadala in Abu Dhabi. Global brand work followed as well as various advertising campaigns throughout the United Arab Emirates for Ferrari. 

Jay was also part of the volunteer focus group involved in the development of the New Design Museum which opened in Kensington in 2016.

As well as this, he launched Counter Measures in early 2020. This is a YouTube channel that discusses the influence of design and illustration within popular media. The channel also looks at historical influences within the creative industry, as well as reviewing films and games from a design perspective. 

Jay also hosts a podcast called ‘Into the Void‘ which interviews artistic professionals and discusses their own creative journeys.

Towards the end of 2020, Jay co-created the bi-monthly comic Pugs in Space with Tim Southwell (of Loaded, The Beano and Golf Punk magazine fame). They ran a successful Kickstarter to launch the first issue and have had praise from the likes of Frank Skinner and Nick Frost who have helped support this project. In February 2021 they were proud to announce a collaboration with Great Ormond Street Hospital. GOSH receives a donation from the sale of each issue.

October 2021 was the launch date for the Danger Mouse 40th Anniversary Book. Jay illustrated and designed the 84 page bookazine and also contributed towards the writing.

By night: Jay draws and writes comic books. Most recently, Beyond the Black Void Volume 01 (An anthology of sci-fi/horror stories) as well as contributing to magazines such as The77, This comic is Haunted, Weird Stories and the Printed in Blood Art book.

Jay took part in the Comic Book panel ‘Waifs and Strays’ at Thought Bubble in 2025 (focussed on new creatives breaking into the industry) and is returning to Harrogate in 2026 for the follow-up panel ‘The Waifs and Strays Return.’

Jay is currently working on an alternative origin story for Judge Dredd (Titled: Total Dredd) which is being released in Q1 of 2027 as a 3 part story in Zarjaz.

He currently lives in South London with his wife and kids and two pesky cats.